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The people behind the guidance

Built on Experience.Driven by Purpose.Committed to Your Success.

The Fennell Group Collective was built on a simple belief: every business deserves more than financing options—it deserves trusted relationships, thoughtful guidance, and people genuinely invested in its future.

Barbara Fennell and Darryl Wooten standing together in formal business attire

Barbara Fennell

Founder & Business Finance Advisor

Darryl Wooten

Strategic Partner & Business Development Specialist

The team behind your guidance.

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Our leadership

The Experience Behind Every Conversation.

Our approach is personal because the decisions our clients face are personal. Barbara Fennell and Darryl Wooten bring complementary strengths in business finance, relationship building, and strategic development, united by a commitment to helping business owners find practical paths forward.

Barbara Fennell, Founder & Business Finance Advisor

Barbara Fennell

Founder & Business Finance Advisor

Connecting Businesses to Capital, Resources & Opportunity.

Barbara Fennell is a business finance professional and entrepreneur with experience spanning financial services, business lending, and consulting. As founder of The Fennell Group Collective, she brings a relationship-first approach to every conversation.

She helps business owners explore financing options, identify resources, and make informed decisions aligned with their goals. Her focus is on understanding the person behind the business — and making the next step clearer.

  • Business financing & capital access
  • Financial services & lending
  • Entrepreneurial guidance & resources
  • Relationship-centered advisory

Darryl Wooten, Strategic Partner & Business Development Specialist

Darryl Wooten

Strategic Partner & Business Development Specialist

Building Connections. Creating Opportunities.

Darryl Wooten is a strategic partner at The Fennell Group Collective, bringing experience in business development, client relationships, and financing solutions.

With a background in sales, negotiation, and relationship management, he helps business owners identify growth opportunities, explore financing options, and build relevant connections. His approach combines practical problem-solving with attention to detail and clear communication.

  • Strategic business partnerships
  • Business development & opportunities
  • Client relationship management
  • Financing & resource connections

Our approach

People First.Possibilities Forward.

We believe the strongest business relationships begin with listening. Our role is to understand your goals, help clarify your options, and connect you with resources and opportunities that support your next move.

  • Integrity

    Honest conversations and responsible guidance.

  • Relationships

    Personal attention and meaningful connections.

  • Opportunity

    Helping businesses explore what’s possible.

  • Results

    Practical actions aligned with business goals.

Our story

Why we do this

Our experience spans business finance, lending, credit, financial services, real estate, loan brokerage, and business advisory work.

We’ve seen good businesses turned away for avoidable reasons. So every engagement starts the same way: understand the business, explain the options honestly, and connect owners with the right resources.

Mission

Help business owners understand their financing options, prepare effectively, and choose their next step with confidence.

Vision

More entrepreneurs — including minority-owned and underserved businesses — equipped to access capital on informed terms.

Who we serve

Who we serve best

Startups

New businesses seeking capital to open, establish momentum, or fund an immediate operating need.

Small & growing businesses

Owners seeking capital to sustain, expand, purchase equipment, strengthen cash flow, or refinance existing obligations.

Importers & trade teams

Organizations seeking a clearer view of potentially recoverable customs duties and the records needed to pursue them.

Trust & standards

Clear scope. No surprises.

You always know what we do, what we don’t, and who decides.

  • Scope and applicable fees explained before you proceed
  • Plain-language preparation and provider requirements
  • Clear disclosure of independent provider decisions
  • No guaranteed refunds, approvals, rates, or timelines
  • No legal, accounting, or investment advice
  • No sensitive identifiers through public forms or chat

This website is for general informational purposes only and does not constitute legal, tax, accounting, financial, investment, lending, credit, or other professional advice. Nothing on this site is a guarantee, promise, offer, approval, or commitment to provide financing or another service.

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Your Next Opportunity Starts With a Conversation.

Whether you’re exploring financing or planning your next stage of growth, we’re here to help you understand your options.

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